Well, the new Jitterbug J isn’t quite as hip as the iPhone, but it does have a slimmer figure than it’s predecessor and a few big feature enhancements.

Customers tell us that one of their favorite new additions is the ability to port your previous cell phone number from another service to Jitterbug J. Similar to the “no contract” policy at Jitterbug, this simple feature adds to the simplicity/flexibility of the service. Those that talk while driving will also appreciate that the Jitterbug J is Bluetooth compatible. You can now use a hands-free car kit or Bluetooth compatible headset like the vast majority of other cell phones on the market. Yes, the Jitterbug Phone is moving along with the times.

Some features (like text messaging?) seem out of place with the demographic intended for this phone, but overall it’s a market leader. Beyond the phone, Jitterbug service is truly amazing. The service reps are courteous, professional, responsive and they can actually communicate in English. Jitterbug clearly has the market edge for the Senior, Hearing Impaired Market or anyone that just desires an easy-to-use cell phone without a lengthy service contract.

For all the crazy phones that have hit the market that do everything from smell funny, take pictures and allow you to pay for a soda, it’s refreshing to see a phone company get back to the basics. The Jitterbug clearly has a very targeted market. The post-boomer, loss of hearing, loss of dexterity, and possibly loss of some sight market will really appreciate this phone/service. The sound quality is among the best we’ve ever heard on any cell phone.

Part of the reason is due to the way the ear piece cups your ear. It’s also refreshing to have a Jitterbug customer service team that can clearly communicate with you and really knows their product. We have yet to wait on hold…and this is worth a lot to Jitterbug’s target market. It is a bit of a bummer that you still can’t transfer an old phone number to your Jitterbug phone/service, but based on demand – we’re hopeful that they’ll add this capability (you can transfer your Jitterbug number to another phone/service, just not vice-versa). To be clear, not everyone is looking for this simple of a phone (Most boomers would rather show off an iPhone). The Jitterbug does get a thumbs-up from our customers…complaints are extremely rare.